Behavior and Market Studies

Lincus uses all of the following information to determine reasons why products or technologies are accepted or rejected by end-use customers. We also use the information collected to determine the market potential and possible market penetration of technologies, as well as their readiness for energy code.

  • Collection of secondary information available
  • Development of propensity models
  • Development of a survey instrument, including a list of questions
  • Conducting the surveys through web-based methods
  • Analysis of disaggregate data collected by Smart Meters telephone questionnaires, and focus groups
  • Analysis of customer participation data within DSM programs